Campaign Overview
A broadcast network leveraged :30 promos on GSTV, including localized channel / time information, to drive awareness and tune-in for a mid-season replacement program.
For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.
Key Results
+27%
Interest in Program Among A18-49
(GSTV-Exposed vs. Control)
+26%
Tune-In Intent Among A18-39
(GSTV-Exposed vs. Control)
Source: mfour campaign-exposed / control survey; A18-49 respondents: 137e/126c; results statistically significant at the 80%+ CL.