Campaign Overview
A national QSR chain partnered with GSTV at massive scale for the third straight year, using a branded game creative to promote new menu items.
For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to behaviorally-matched control to assess lift with our partners at Foursquare.
Key Results
+13.5%
Visitation Lift
+17MM
Incremental Store Visits
1MM+
Average incremental visits per week of the campaign
Source: Foursquare campaign analysis Conversion window=14 days.. Lift attributed at the 99% confidence level.