GSTV Efficiently Drives Incremental Foot Traffic for a Leading Tire Retailer

Case Studies
Written by Hueman Studio

Campaign Overview

A leading tire retailer utilized weather-triggered ads to deliver their tire offering via a programmatic campaign on GSTV.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised tire retailer; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was FOURSQUARE.

Key Results

+12%

Visitation Lift

(GSTV-Exposed vs. Control)

 

+17x

More Efficient Than Auto Retail Norms

(GSTV-Exposed vs. Control)

$86MM

Incremental Revenue

(GSTV-Exposed vs. Control)

 
Source: Foursquare campaign analysis, conversion window = 30 days, results 99% statistically significant.
Hueman Studio

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Hueman Studio is an award-winning creative studio that partners with organizations to craft powerful visuals that tell their story at every touchpoint. From brand identity to websites to visual content, we bring stories to life through a process that is intentional, strategic, and human. By capturing your purpose, we help you build a brand worth believing in.

http://huemanstudio.com
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