GSTV Drives Reward Credit Card Applications Immediately After Fueling

Case Studies
Written by Hueman Studio

Campaign Overview

A major fuel retailer aligned with GSTV to deliver its latest rewards credit card promotion directly to their primary target (brand users) and drive applications.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+29%

Message Agreement

(GSTV-Exposed vs. Control)

 

+27%

Favorability Toward Card

(GSTV-Exposed vs. Control)

+172%

24-Hour Card Applications

(GSTV-Exposed vs. Control)

 
Source: Mfour mobile survey, campaign-exposed (n=200) vs. unexposed (n=200). Results statistically significant at 80%+ CL.
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