GSTV In The News
You’re Watching GSTV
NewFronts Presentation Highlights
New Research Shows GSTV Viewers are Paying Attention
95% of impressions on GSTV deliver eyes-to-screen commanding almost 3x the attention of CTV ads and 2.5x times that of ads on linear TV, when compared to norms from TVision.
Incremental Reach
By including GSTV in a media mix with linear TV, a national QSR brand was able to add an incremental 20% in unduplicated reach to the total campaign audience. That’s true incremental reach.
Best 4 Minutes of Your Week
Our goal is to develop fun, snackable content that resonates with your customers. We’re introducing our newest original segment, Fuel Good Moments, along with new content partners, Big Machine Label Group, Super League, and Influential.
Retail Media
GSTV is the largest and only consolidated retail media platform in fuel & convenience retail working with the largest retailers alongside the more than 2/3rds of the channel that are independent businesses and owners. Beyond the c-store, GSTV is in close proximity to all retail channels and drives action to many retailers.
Watch Our NewFronts Presentation
Hear about new research, new results, new content partners and more that all demonstrate the power of GSTV’s true real-world attention and national scale.
Press
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Ad Age: GSTV and Influential’s new partnership reflects influencer marketing’s growth beyond social media
Influencer marketing is continuing its expansion beyond social media feeds...
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CSP News: GSTV’s Kristal Walton Outlines Retail Media’s Persuasion at the Pump
Convenience-store retailers need to remember that 80 percent of consumers spend money after gassing up...
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Marketing Dive: Beyond the living room: Why video on-the-go is linear TV’s perfect partner
So if linear TV is declining and streaming isn’t the complete answer, what is Marketers need to think outside of the living room...
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CNBC: Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
The next frontier for the ad market isn’t on TV — it’s at screens near points of sale...
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Ad Age: How the future of advertising reaches consumers during their journey—literally
Reaching consumers with video advertising has never been more complicated...
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AdMonsters: New Study Reveals GSTV Dominates Ad Attention
A new study unveils GSTV’s dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms...
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