GSTV Appoints Winston Benedict as New Chief Technology Officer
Former Dentsu Aegis Tech Leader Joins Premiere National Media Network
DETROIT (April 7, 2020) -- GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, today announced the appointment of Winston Benedict as Chief Technology Officer. In this role, Benedict is responsible for all company technology and related resources and operations, and setting GSTV's technology vision, strategies and growth plans.
Benedict brings more than 20 years of professional experience of helping brands achieve business goals by leveraging the innovative use of technology. Throughout his career, he served in a variety of technology consulting and leadership roles. Benedict comes to GSTV most recently from Dentsu Aegis Network, where he served for three years as Chief Information Officer / Chief Technology Officer, ANZ, running their technology group and delivering digital transformation for Australia and New Zealand’s largest media agency holding company.
“I’m thrilled to have Winston join GSTV during such a pivotal time as we continue to invest heavily in enhancing our information technology infrastructure,” said Sean McCaffrey, President and CEO, GSTV. “His leadership, and deep technical and cloud skills within the industry will be instrumental in deepening our collective experiences and drive continued tech innovation moving forward, as we grow our best-in-class network and help our partners to drive their growth.”
Throughout his career, Winston has partnered with businesses to deliver tangible business outcomes leveraging ERP, Cloud Migrations, End User Enablement, Data Analytics, Process Improvement/Automation, Customer Service Innovation and other digital transformation initiatives. His experience spans across industries including Advertising, Utilities, Aerospace & Defense, Financial, Pharmaceuticals and Transportation. Winston’s career evolution includes consulting roles at Accenture and rounding out his leadership experience working in private sector technology leadership roles (Ally Financial & Dentsu Aegis Network - Americas).
“It takes a highly-talented team, an investment in technology, and a commitment to excellence to deliver fast, flexible, complex -- and engaging -- programming to fuel retailers around the country every day,” said Benedict. “I’m excited to join GSTV as they continue to evolve their network and capabilities.”
The appointment comes as the company continues its evolution as a premiere national digital video platform engaging consumers on the go. Since 2019, GSTV launched its own in-house creative and content studio, IGNITE; expanded its roster of premium content partners including Cheddar, So Yummy, Blossom, NFL Network, Stadium, CNET and most recently Live Nation; and launched OCTANE, a robust insights, analytics and attribution service.
The GSTV network currently is located across more than 22K locations and growing, and reaches 95MM unique viewers a month.
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About GSTV:
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit gstv.com for more information and follow us on LinkedIn and Twitter.
Media Inquiries:
Noelle Dong
Director, Marketing Communications
noelle.dong@gstv.com