GSTV Selects Shinka as Its Mediation Layer to Power Omnichannel Programmatic Connectivity
Independent, agnostic mediation gives GSTV more connectivity to omnichannel SSPs and DSPs across its national video network
DETROIT, MI - June 24th, 2026 - GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced it has selected Shinka, the truly independent, global mediation layer that is agnostic to demand sources, as its mediation partner. The partnership gives GSTV more connectivity to omnichannel supply-side platforms (SSPs) and demand-side platforms (DSPs), such as Equativ, Madhive, Magnite, Nexxen and OOH Connect, enabling the network to maximize programmatic yield across its national footprint.
Shinka’s platform conducts auctions outside traditional ad servers and delivers real-time, bid-level transparency to media owners. By adopting Shinka’s mediation layer, GSTV gains a single, neutral point of integration to connect with leading SSPs and DSPs across channels - while retaining full control over its monetization strategy.
Under the partnership:
Shinka will serve as GSTV’s mediation layer, providing agnostic connectivity to omnichannel SSPs and DSPs.
GSTV will gain real-time, bid-level reporting and transparent auction mechanics.
Programmatic demand will be activated through Shinka’s independent infrastructure, connecting GSTV’s national video network to leading DSPs and programmatic buyers at scale.
The companies will collaborate to drive incremental yield and operational efficiency across GSTV’s footprint.
“GSTV is built on delivering value, efficiency, and measurable results for our brand, agency and retail partners. Choosing Shinka as our mediation layer gives us agnostic connectivity to the omnichannel SSPs and DSPs that matter with the transparency and control today’s programmatic market demands. It’s a foundational step in how we scale our programmatic business,” said Eric Kozik, Interim President & CEO of GSTV.
“GSTV is one of the most important video networks in the US, and the future of media sits exactly at the intersection of video, DOOH, and retail media that they lead. Independent mediation means GSTV can connect to demand on its own terms - full transparency, no conflicts of interest, and real yield optimization. We’re proud they’ve chosen Shinka as their mediation layer,” said Kieran Greene, CEO of Shinka.
As a global mediation layer that is agnostic to demand sources, Shinka’s independent mediation and SSP technology is purpose-built for CTV and DOOH - environments where transparency and yield efficiency are paramount. The partnership reflects both companies’ commitment to a more transparent, efficient programmatic ecosystem for publishers and advertisers alike.
About GSTV
GSTV is a data-driven, national platform entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching 115 million American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods, and other sectors following a fuel transaction. GSTV drives immediate action and outcomes and creates lasting brand impressions, delivering measurable results for the world's largest advertisers. Learn more at gstv.com.
About Shinka
Shinka is a truly independent, global mediation layer purpose-built for CTV and DOOH programmatic advertising. Agnostic to demand sources, Shinka conducts auctions outside traditional ad servers and delivers unprecedented transparency through real-time bid-level reporting. Shinka helps publishers unlock incremental revenue while maintaining full control of their monetisation strategy. Learn more at www.shinka.io.