Wyatt, who led retail sector sales and the Walmart DSP at The Trade Desk and helped launch Albertsons Media Collective, will lead GSTV’s expansion in retail media
DETROIT, MI — October 21, 2026 — GSTV, the national media network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced the appointment of former leader at The Trade Desk and Albertsons Media Collective, Claire Wyatt, as Chief Growth Officer. In this role, Wyatt will oversee GSTV's growth strategy, corporate development, strategic partnerships, and key value creation initiatives as the company continues to identify new opportunities for growth and innovation.
Wyatt has worked on both the retailer and platform sides of retail media, most recently at The Trade Desk, where she led the Retail Sector Sales for North America and the Walmart DSP, partnering with nearly every major U.S. retailer to help them sell ads beyond their own websites and across the wider internet. Previously, she was VP of Business Strategy and Marketing Science at Albertsons Media Collective, where she helped design and launch the network in 2022 and built its measurement and audience targeting products. Earlier in her career, she oversaw reporting, insights and analytics for more than $600 million in ad spend at Target’s Roundel, and held roles at Ovative Group and Dunnhumby.
Wyatt will report to GSTV CEO Eric Kozik and join the company’s Senior Leadership Team. She will lead GSTV’s retailer partnerships and retailer strategy and operations teams, with a focus on deepening partnerships with major retail media networks, helping convenience retailers build and grow their own media businesses, and expanding the data and inventory partnerships that create value for advertisers and retail partners.
“We’ve set a clear direction for GSTV’s next phase in retail media. Claire’s job is to turn that strategy into a business,” said Eric Kozik, CEO of GSTV. “She has built retail media from the retailer side and the platform side, and she understands what brands, retailers and networks need from each other. Her unique experience makes her well positioned to help accelerate GSTV's next chapter of growth and innovation.”
This year, Wyatt was named a Business Excellence winner in the Path to Purchase Institute’s 2026 Women of Excellence awards and a Commerce Media Maven in AdExchanger’s 2026 Top Women in Media & Ad Tech. She was also a 2023 40 Under 40 honoree from both Path to Purchase Institute and Retail Touchpoints.
“GSTV has built something special: a national network that reaches millions of people every day in a moment that’s truly part of their routine,” said Wyatt. “Convenience and fuel retailers own one of the most valuable moments in the consumer journey, and I’m excited to help bring that moment into the center of retail media.”
Wyatt’s appointment follows other recent leadership announcements from GSTV. This includes the company naming Eric Kozik as Chief Executive Officer (CEO) in early October, after serving as interim President and CEO earlier this year. As part of that announcement, the company also named three new executives coming on board: Tiffany Southwell as Senior Vice President, Measurement, Customer Experience (CX) and Product; Jeremy Tauber as Senior Vice President, Client Partnerships, East; and Alyssa Chen as Vice President of Human Resources.
For more information on GSTV’s leadership team, please visit https://www.gstv.com/leadership-team.
About GSTV
GSTV is a data-driven, national media network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching 115 million American adults monthly, GSTV engages viewers at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods, and other sectors following a fuel transaction. GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. For more information, gstv.com.
Media Contact
DKC on behalf of GSTV