onsumers expect to spend more time driving and running errands this holiday season, opening additional opportunities for retailers and CPG brands to influence purchases along the way, according to new research from GSTV shared with P2PI.
The digital media network’s latest “Consumer Pulse” survey found that 69% of respondents reported buying something they hadn’t planned on during their most recent errand trip. Meanwhile, 78% said they add a stop to their errand run when something is conveniently located along their route, and 45% said they don’t realize they need something until they’re already in the car or inside a store. Read more…