GSTV Drives Service Awareness for a Leading Digital Payments Company

Case Studies
Written by Hueman Studio

Campaign Overview

A large digital payments company was looking to drive awareness of its pay-at-the-pump offering and tapped GSTV to develop a media plan targeting eligible locations.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+22%

Awareness of Pay-at-Pump Service

(GSTV-Exposed vs. Control)

 

+33%

Perception of Service as "Convenient"

(GSTV-Exposed vs. Control)

+21%

Usage Intent for Future Fuel Transactions

(GSTV-Exposed vs. Control)

 
Source: mfour campaign-exposed / control survey; total respondents: Total respondents: 200e/200c; Brand Users:: 138c/144e.; results are statistically significant at the 90%+ CL
Hueman Studio

Real People. Real Creative.

Hueman Studio is an award-winning creative studio that partners with organizations to craft powerful visuals that tell their story at every touchpoint. From brand identity to websites to visual content, we bring stories to life through a process that is intentional, strategic, and human. By capturing your purpose, we help you build a brand worth believing in.

http://huemanstudio.com
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