GSTV Drives Incremental Hotel Stays

Case Studies
Written by Hueman Studio

Campaign Overview

A budget hospitality brand sought to increase guest count by reaching on-the-go travelers. GSTV delivered a plan aligned with the client’s various consumer personas by location in key markets.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised chain; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was FOURSQUARE.

Key Results

+9.6%

Visitation Lift

(vs. Control)

 

+56k

Incremental Visits

$16

Incremental ROAS

 
Source: Foursquare campaign analysis, conversion window = 14 days, results 97% statistically significant.
Hueman Studio

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Hueman Studio is an award-winning creative studio that partners with organizations to craft powerful visuals that tell their story at every touchpoint. From brand identity to websites to visual content, we bring stories to life through a process that is intentional, strategic, and human. By capturing your purpose, we help you build a brand worth believing in.

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