GSTV Grew MULO Sales for a Vitamin Brand

Campaign Overview

A major vitamin brand leveraged GSTV’s L-Bar always-on CTA creative to encourage consumers to visit nearby big box & drug retailers via a programmatic campaign.

Measurement Approach

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. 

Key Results

+1.32%

C-Store Sales Lift

Cross-Brand SKUs

$247K

Incremental Sales

Across Brands

Source: Q1 2026 Circana cross-sectional regression model, p-value <.001.