GSTV Increases Beauty Brand Sales via Drive-to-Retail Messaging

Case Studies
Written by Hueman Studio

Campaign Overview

A widely distributed skincare brand leveraged proximity-based targeting at GSTV to drive awareness and sales via a retailer-specific price promotion for its anti-aging cream.

For our measurement approach, Catalina connected GSTV-exposed mobile ID’s to HH-level shopper data. Brand sales among exposed were compared to sales of a matched control (unexposed) group. Our measurement partner was Catalina.

Key Results

+49.5%

Advertised Product

HH Sales Lift

 

+9.2%

Total Brand

HH Sales Lift

+12.15%

Incremental ROAS

 
Source: Catalina campaign snapshot & lift analysis.
Hueman Studio

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