GSTV Drives Awareness and Consideration for High-Speed Internet Offering

Case Studies
Written by Hueman Studio

Campaign Overview

A major telecom company partnered with GSTV to grow awareness and interest in new fiber service available in select zip codes.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+16%

Unaided Brand Mentions

(GSTV-Exposed vs. Control)

 

+44%

Favorability Toward Service

(GSTV-Exposed vs. Control)

+19%

Subscription Consideration

(GSTV-Exposed vs. Control)

 
Source: mfour campaign-exposed / control survey; total respondents: 150e/150c; results are statistically significant at the 95% CL.
Hueman Studio

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