FQ Lounge: The Real World Advantage: Where Connection Meets Impact

VideoInsights
Written By Paulina Saracco

In a world of passive scrolling and fleeting impressions, it’s the in-real-life, in-the-moment experiences that break through—moments that spark emotion, build connection, and inspire action.

Tune in from the FQ Lounge at Cannes Lions 2025 as we explore how physical touchpoints are becoming powerful tools in marketing. They don’t just reach people—they move them. Set against the backdrop of Cannes, where the Croisette is the ultimate canvas for creativity, this conversation dives into how presence, context, and humanity are reshaping effective marketing today.

  • Anna Bager, President & CEO, OAAA

  • Esther Raphael, Chief Marketing Officer, Intersection

  • Sean McCaffrey, President & CEO, GSTV

  • Ian Dallimore, VP, Digital Growth, Lamar Advertising Company

  • Greg Joseph, VP, Inventory Development, StackAdapt

Paulina Saracco
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