Adweek: Video Ads on Gas Pumps Led to 12% More Applebee’s Visits, Study Shows

Press
Written By Paulina Saracco

GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads

 
 

Video ads on gas pumps led to 12% more foot traffic into Applebee’s restaurants, according to a new report from GSTV and IPG Magna.

The data also showed that connected TV and digital ads didn’t add any incremental traffic on their own. But when paired with gas pump video ads, the ads increased the number of visits to Applebee’s by 22% and 27%, respectively. Read more…

Paulina Saracco
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