GSTV today unveiled its 2025 Holiday Consumer Insights. In a GSTV viewer survey conducted via MFour Data Research, 43% say they are planning to drive more during their holiday travel vs. last year, and with this increased travel, 71% report fueling up more during the holiday.  

How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up?

A new study unveils GSTV’s dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers.

To reach today’s consumers with video messages, media plans must look beyond the tactics of the past.