Press Room
The latest news from GSTV
GSTV Research Shows Nearly 60% of Americans Plan to Travel More This Summer with Many Hitting the Road for World Cup, Other Sporting Events, Making 2026 The Summer of “Game Tripping”
When it comes to summer travel plans overall, 38% say that gas prices haven’t changed their travel plans…
NACS: GSTV Survey: C-Stores Meet Consumer Needs as Prices Rise
New research also found that 58% of respondents are seeking promotions. According to new survey data from GSTV, 81% of consumers report…
Press Release: Nearly Half of Consumers Plan to Increase Their Road Travel This Holiday Season According to New Research from GSTV Survey
GSTV today unveiled its 2025 Holiday Consumer Insights. In a GSTV viewer survey conducted via MFour Data Research, 43% say they are planning to drive more during their holiday travel vs. last year, and with this increased travel, 71% report fueling up more during the holiday.
MediaPost: A Visual Attention Study That Went Terribly Right
How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up?
Admonsters: New Study Reveals GSTV Dominates Ad Attention
A new study unveils GSTV’s dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers.
AdAge: How the Future of Advertising Reaches Consumers During Their Journey — Literally
To reach today’s consumers with video messages, media plans must look beyond the tactics of the past.