eMarketer: As store visits get shorter, in-store commerce media targets convenience store shoppers
As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers should bet on convenience stores.
Some 60.4% of commerce media ad buyers invest in some form of digital in-store media this year, according to a September 2025 EMARKETER survey.
Marketers expect to increase their budgets for retailer on-site display ads (40%) and retailer on-site video ads (46%) this year, according to a November 2025 Skai and Stratably survey.