Cynopsis: Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape

As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer, capturing audiences in real-world moments before decisions are made, not after. Andrei Maglica, RVP of Client Partnerships at GSTV, talks about how out-of-home video is evolving, why it works for diverse and hard-to-reach audiences, and what role it plays in today’s fragmented media landscape. Read more…