Tractor Supply Company Partners with On-the-Go Video Network GSTV to Amplify Their Emerging Artist Program Spotlighting Americana and Country Singer‑Songwriter Gloria Anderson
Content Produced by GSTV’s IGNITE Studio Featuring Anderson Appearing at GSTV Screens, Promoting the Artist and Elevating the Tractor Supply Brand
DETROIT, MI — May 19, 2026 — GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has teamed up with Tractor Supply Company (NASDAQ: TSCO) — the largest rural lifestyle retailer in the United States — to bring a new chapter of the Tractor Supply Emerging Artist Program to life.
Starting this month, GSTV screens across Tennessee and Texas are airing content produced in collaboration with GSTV's IGNITE studio, shining a spotlight on the Program's latest winner: Americana and Country singer-songwriter Gloria Anderson. The campaign is live within a 25-mile radius of select Tractor Supply locations, statewide across Texas and Tennessee, and throughout the Nashville DMA — meeting fans exactly where they are.
“I’m incredibly honored to be selected as Tractor Supply Company’s Life Out Here Emerging Artist and to see my music shared on GSTV screens, including in communities where I have many family members and friends,” said Anderson. “It means so much to know my story and music can connect with the same small towns and rural communities that shaped who I am.”
The Right Artist. The Right Moment.
The campaign is perfectly timed to the release of Anderson's new album, Run of the Mill, and runs through June. Rooted near Anderson's hometown of Luling, Texas, and amplified across markets with strong Tractor Supply presence, the content drives fans to her music and social channels — while celebrating Tractor Supply's deep commitment to rural culture and the storytellers who live it.
Anderson's journey to this moment began with a nationwide search. Her original song “A Little Bit of Cowboy? — a sweet blend of Americana, country, and bluegrass — tells the story of the hardworking, never-quit cowboy spirit that lives in all of us. It rose above thousands of submissions and stopped everyone in their tracks.
“Giving up-and-coming artists a big break is a natural extension of how we care for the communities that live ‘Life Out Here,’” said Kimberly Gardiner, SVP, Chief Marketing Officer, Tractor Supply Company. "Gloria embodies that authentic, hardworking spirit our customers and hometowns are all about. Partnering with GSTV gives her a platform to share her story and music — and a meaningful way for us to celebrate the local talent that makes these communities so special.”
Where Storytelling Meets the Open Road
“Music has always gone hand-in-hand with driving, so partnering with Tractor Supply Company on its Life Out Here Emerging Artist Program is a very natural fit for GSTV,” said Kristina Lutz, CMO, GSTV. “Our audience is highly engaged while they fuel up, and music is one of the most powerful ways to create an emotional connection in that moment. We’re excited to spotlight an emerging artist like Gloria Anderson while creating culturally relevant content experiences for consumers on the go. It’s a great example of how storytelling, music, and retail can come together in a way that elevates artists, engages audiences, and delivers meaningful brand impact.”
The partnership is the latest example of how GSTV has become the home to emerging artists. Over the years, GSTV has partnered with organizations such as Live Nation and Blue Highway Records – formerly Big Machine Label Group – to amplify rising talent and provide them with unmatched national exposure at the beginning of their careers.
To see a clip of the campaign content being featured on GSTV screens, click here.
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About GSTV
GSTV is America's most engaging on-the-go video network. GSTV is a data-driven, national platform entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching 115 million American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods, and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world's largest advertisers. For more information, gstv.com
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of March 28, 2026, the Company operated 2,435 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.