Convenience Store News: How Gen Z Is Turning Convenience Stores Into Discovery Destinations for Sweets & Snacks

Press
Written By Paulina Saracco

A session at the 2026 Sweets & Snacks Expo explored how younger consumers are seeking authentic, in-person discovery moments.

 
 

LAS VEGAS — For years, the marketing playbook on Gen Z has been straightforward: they live online, discover products through creators and move seamlessly from scroll to checkout. But according to Lauren Lazarus, senior vice president of insights and analytics at GSTV, that narrative misses a critical shift that is taking place among younger consumers. Read more…

Paulina Saracco
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