GSTV Unlocks AI-Powered Audience Precision for Advertisers Through New Partnership with Stagwell’s (STGW) The Marketing Cloud
GSTV is the First External Media Company to Leverage the Groundbreaking Stagwell Agentic Targeting System (SATS), Which Provides Deeper Audience Data Research in Real Time, Enabling Richer, Less Static, and Of-The-Moment Insights for Outcome-Driven Campaign Planning
Conagra Brands Signs on as First GSTV Client to Integrate SATS Into Their Campaign Planning
NEW YORK & DETROIT: June 11, 2026—GSTV, America’s leading on-the-go video network, today announced a partnership with The Marketing Cloud, a Stagwell (NASDAQ: STGW) company, to become the first media network outside of Stagwell to integrate the Stagwell Agentic Targeting System (SATS) into audience planning and activation. Powered by Palantir Foundry and its AI technology, SATS enables GSTV to build and activate audiences using real-time behavioral, attitudinal, and mobility signals — giving advertisers deeper, more dynamic consumer insights beyond traditional demographic targeting. Conagra Brands, maker of top meat snacks brands such as Slim Jim, FATTY and Duke’s, is the first GSTV advertiser to incorporate SATS into campaign planning.
The Stagwell Agentic Targeting System (SATS) connects GSTV’s location footprint to Stagwell’s scaled, always-on ID graph. Built from proprietary datasets spanning more than 260 million U.S. consumers, the ID graph is enriched with behavioral, attitudinal, and mobility signals from across Stagwell’s marketing ecosystem, including The People Platform. This enables GSTV to build and activate audiences with a level of precision that redefines location-based media planning. Stagwell’s ID graph reflects evolving consumer behaviors and can be further customized using client first-party data and additional third-party data sources to meet specific campaign objectives. As new data inputs are introduced, the system continuously evolves, allowing audiences to be refined before launch and optimized throughout the life of a campaign.
Through SATS, GSTV and their clients will have access to custom audiences built with AI-powered learning without forgoing regulatory or privacy concerns. SATS also enables cross-channel activation of the GSTV audience on social media and other third-party platforms. As GSTV’s first partner to incorporate the Stagwell Agentic Targeting System into campaign planning, Conagra Brands will have access to a richer audience profile of the convenience store consumer that can inform not just the campaign but also broader planning conversations.
Lauren Lazarus, SVP, Insights & Analytics at GSTV, said, “The Stagwell Agentic Targeting System fundamentally changes how we build and target audiences for campaigns, enabling us to target the right people at the right locations, in real time, based on far richer signals than traditional demographic or survey-based data. For brands like Conagra Brands’ Slim Jim, for example, that means we can identify and prioritize locations over-indexing on observed behavioral and lifestyle attributes that define their buyer, which is a more powerful planning framework than age, gender, or reported preferences.”
“Marketers today are under increasing pressure to prove business impact, not just deliver impressions,” said Elspeth Rollert, CEO at The Marketing Cloud. “At The Marketing Cloud, we’re focused on building AI-powered marketing solutions like SATS that help brands make smarter, faster decisions rooted in live consumer intelligence rather than assumptions. By combining real-time behavioral, attitudinal, mobility, and consumer data signals from across Stagwell’s marketing ecosystem — including proprietary sources like The People Platform within our ID graph — SATS enables partners like GSTV and Conagra Brands to build more adaptive campaigns that drive stronger business outcomes.”
“At Conagra, we’re constantly looking for smarter ways to understand and connect with consumers in moments that matter,” said Peter Choi, Conagra VP of Marketing. “GSTV’s integration with the Stagwell Agentic Targeting System gives us a more dynamic view of the convenience retail audience allowing us to move beyond static demographic assumptions and toward real-time behavioral insights that can help drive stronger planning and performance. As beloved meat snack brands like Slim Jim, Fatty, and Duke’s continue to meet consumers on the go, this partnership creates exciting new opportunities to deliver more relevant messaging in high-impact environments.”
With more than 29,000 locations reaching 115 million unique U.S. adults each month, GSTV is the leading consolidated and scaled digital media platform in the convenience and fuel channel. For more information on the Stagwell Agentic Targeting System (SATS), please visit https://www.themarketingcloud.com/marketplace/sats.
—
About GSTV
GSTV is a data-driven, national platform entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching 115 million American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods, and other sectors following a fuel transaction. GSTV drives immediate action and outcomes and creates lasting brand impressions, delivering measurable results for the world's largest advertisers. For more information, visit gstv.com.
About The Marketing Cloud The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ: STGW) award-winning network, known for delivering creative performance for ambitious brands.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.