Marketing Dive: How GSTV steps up audience targeting with Stagwell’s agentic system

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.

Video network GSTV partnered with Stagwell company The Marketing Cloud to integrate the Stagwell Agentic Targeting System, per details shared with Marketing Dive. The leading player in the convenience and fuel channel, GSTV will become the first media network outside of the agency holding company to use SATS.

The launch comes as other tech firms, ad-tech companies and traditional holding companies make moves in the developing agentic AI space. Stagwell believes it has an advantage with SATS, which is powered by Palantir Foundry and the tech company’s artificial intelligence technology, and which has been described by Stagwell Chairman and CEO Mark Penn as “the holy grail of marketing.” Read more…