CSP Daily News: GSTV Aims to Drive Retail Media Growth Under New Owner MidOcean Partners
With forecourt video network being 'the last screen a consumer sees before their next purchase,' the fuel and convenience space presents a big advertising opportunity, Sean McCaffrey says
Forecourt video network GSTV, which was acquired by MidOcean Partners in April, aims to accelerate its retail media growth in convenience-store forecourts—a channel the company describes as lacking a national, unified platform for retail media advertising. Read more…