Forbes: Capturing The Captive Audience At The Gas Pump

In today’s fragmented media landscape, any time a brand manages to hold a customer’s attention can pay off. GSTV, which provides the advertising screens at gas pumps across the country, doesn’t have to fight nearly as hard for customer attention. About 115 million people see GSTV’s screens each month, according to the company. Most of them spend the four to five minutes they take filling up their tanks watching short ads for food and drink deals inside the convenience store, lottery tickets, and other items within a short drive from the gas station. Read more…