Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less while nearly half plan similar spending levels to last year. In either scenario, advertising dollars must work harder to win market share and stand out in a decentralized media environment.
Marketing Dive: Maximize your holiday ad spend with on-the-go video
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Amazon MGM Studios, TikTok, Popular Creators Shira Lazar of “What’s Trending” and Tank Sinatra Headline GSTV’s “Holiday Rush” Programming Event at Thousands of Fuel Retailers Nationwide
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