P2PI: Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises
Consumers are planning to hit the road and return to stores this holiday season, even amid widespread economic concerns, according to new research from GSTV exclusively shared with P2PI first.
Impact of Tariffs, Rising Costs
Eight in 10 GSTV viewers are worried about rising costs due to tariffs, but most aren’t cutting back entirely. Instead, they’re looking for value — hunting for sales (51%), seeking promotions (51%) and shopping at discount retailers (46%), per the national video network’s "2025 Holiday Consumer Insights."