NACS: Q&A: Casey's and GSTV Expand Retail Media Network
NACS spoke with Casey's and GSTV about the companies’ new exclusive forecourt video partnership.
Casey’s is expanding its retail media capabilities on the forecourt through a new partnership with GSTV, in which GSTV will provide Casey’s retail media offering, Casey’s Access, with a branded digital video solution across their fuel dispenser media, the companies said in a statement. The program will begin rolling out this fall.
“We continue to see a massive explosion of retail media, but at the same time, we understand the challenges in navigating the complexity that our fuel and convenience retail partners face in order to truly take advantage of the retail media wave,” said Dan Trotzer, EVP, industry, GSTV.