Press Release: Casey’s and GSTV Scale Its Retail Media Offerings Through New Strategic Partnership
GSTV to Deliver to Casey’s a Branded Video Solution Service Leveraging GSTV’s Industry Expertise and Experience to Further Enhance Their Retail Media Offerings
Partnership Offers Advertisers Expanded Opportunity to Reach Valuable On-The-Go Audience with Addition of one of the Nation’s Top Convenience Retailers to GSTV Network
September 24, 2025 – GSTV, the national digital network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a new strategic partnership with Casey’s, the third largest convenience store retailer and fifth largest pizza chain in the United States, to further strengthen the Casey's Access Retail Media Network. The new partnership also provides more impactful opportunities for partner brands seeking to reach a valuable, attentive on-the-go audience.
With rollout beginning this fall, Casey’s retail media offering, Casey’s Access, will leverage GSTV’s retail media platform and services to manage and operate digital content across its network of fuel dispensers, tapping into GSTV’s vast experience and leadership in convenience retail media. The partnership will complement and expand Casey’s comprehensive, multi-pronged retail media portfolio of options for partner brands to engage and connect with customers to increase sales inside the store. GSTV will provide Casey’s with a fully managed solution to easily deploy a unique, branded media experience that enables marketers to reach consumers in engaging ways when they are in-store and ready to make a purchase.
Located at 29,000 fuel and convenience retailers nationwide, with a 95% watch and listen rate, GSTV is America’s most engaging on-the-go video network. Beyond high attention, GSTV viewers spend 4-5x more in the three hours following a fuel transaction. Casey’s forecourt media will join GSTV’s national network reaching more than 115MM unique adults each month, further elevating GSTV as the largest consolidated and scaled digital media platform for the convenience and fuel channel in the US.
“Our retail media journey began in 2023 with the launch of Casey’s Access, and we’ve been strategically expanding our ad inventory ever since,” said Justin Coaldrake, Senior Director of Omnichannel Guest Experience and Media at Casey’s. “We’re thrilled to partner with GSTV to unlock a powerful and differentiated advertising channel that’s unique to our industry. With more than 2,900 locations across 19 states, we offer advertisers unmatched scale and access to unique audiences. By combining this new GSTV partnership with our existing in-store offerings, we’ll have over 30,000 digital screens across our ecosystem.”
“As one of the leading retail media networks in the fuel and convenience space, we’re proud to partner with Casey’s to manage and operate their video media solution to further capitalize on a major retail media opportunity,” said Dan Trotzer, EVP, Industry, GSTV. “For brand advertisers, the inclusion of Casey’s in GSTV’s national network will be a welcome addition for the national and regional brands already advertising with GSTV and seeking to reach this valued audience at scale and grow market share in the convenience channel.”
To learn more about GSTV’s media solution for retailers, visit gstv.com/fuel-retailers-overview
To learn more about Casey’s Access, visit www.caseysaccess.com.