Press Room
The latest news from GSTV
Adweek: GSTV Expands Footprint of Gas Pump Video Screens by More Than 10% With Casey's
Advertisers can soon buy video ads at more than 1,800 more gas stations across the U.S. A new partnership between GSTV and Casey’s is bringing ad-supported digital screens to the fuel and convenience store’s pumps this fall…
NACS: Q&A: Casey's and GSTV Expand Retail Media Network
Casey’s is expanding its retail media capabilities on the forecourt through a new partnership with GSTV, in which GSTV will provide Casey’s retail media offering…
Press Release: Casey’s and GSTV Scale Its Retail Media Offerings Through New Strategic Partnership
GSTV to Deliver to Casey’s a Branded Video Solution Service Leveraging GSTV’s Industry Expertise and Experience to Further Enhance Their Retail Media Offerings
P2PI: Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers
Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
Marketing Dive: Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium…
Invenco by GVR Launches New Retail Media Managed Service Offering Fueled by GSTV
Invenco by GVR and GSTV, have announced a retail media product and service offering for mobility and convenience retailers called Engage Media Full-Service – fueled by GSTV...
CNBC: Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
The next frontier for the ad market isn’t on TV — it’s at screens near points of sale…
Digiday: GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
Sean McCaffrey has a somewhat unique view of the ad marketplace, given GSTV aspires to serve both branding efforts and performance results, as a result of proximity to points of purchase. McCaffrey shared his thoughts on how Q4 will shape up.
Retail Today: On-the-Go Video’s Distinctive Ability to Capture Attention and Drive Sales
With the rise of retailer-specific investments combined with stretched budgets, brands are taking a closer look at tactical media plans and seeking partners that drive a one-two punch of awareness and conversion.
LBB: What is Retail Media and How Will Brands Use It in 2023?
Considering integrating channels, merging data and engaging consumers, experts speak to LBB’s Nisna Mahtani about this marketing strategy.
GSTV and First Media’s So Yummy Release New Shoppable Video Content
GSTV and social media food-based brand So Yummy, part of First Media, announce the release of a new integration for shoppable video content.
Crain’s Detroit Business: Who Stands to Benefit from EV Charge Times? The Detroit Company Behind TVs at Gas Pumps
As the adoption of electric vehicles accelerates, the parent company of Detroit-based GSTV sees an obvious future in the charging stations that are starting to dot the landscape of retail…
NACS: ChargePoint Partners with GSTV on Ad Network
Advertising dollars could help make EV charging profitable for businesses while giving marketers access to EV drivers.
Sixteen:Nine: GSTV, Ara Labs Partner on Deploying Marketing Screens Adjacent to EV Charging Units
Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it nonetheless makes sense for a company whose business is built on the wide presence of fuel dispensers to think ahead and branch into EV charging stations.
WSJ CMO Today: EV Charging-Station Operators Set to Battle for Ad Dollars
ChargePoint Holdings Inc., the largest operator of EV charging stations in the U.S. by number of stations, will create a nationwide advertising network in partnership with digital display company Ara Labs Inc. and Destination Media Inc., which does business as GSTV…