P2PI: Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

With more Americans choosing road trips over air travel this summer, brands are rethinking how to engage consumers in real-world, real-time moments. 

GSTV — whose video platform plays across more than 29,000 fuel retailers and sites — is tapping into that behavior with its first “Summer of Drive” campaign, offering advertisers a full-funnel, omnichannel activation that reaches drivers as they fuel up.

Blending original content, influencer activations and contextual ad placements, the campaign has drawn a mix of cross-category sponsors, including Fiji Water, Bodyarmor, Slim Jim and Valvoline Instant Oil Change — all aiming to connect with consumers during high-intent travel and shopping periods. Read more…