The Drum: From forecourt to checkout: how GSTV turns fuel stops into commerce moments

CMO Kristina Lutz argues retail media is no longer a channel but a strategy – and with consumers primed to spend within hours of filling up, the forecourt is becoming one of the most powerful, overlooked points of influence.

Three hours after filling up, people spend three to five times as much as they would otherwise. That was the stat Kristina Lutz kept coming back to when we caught up with the GSTV CMO at IAB Connected Commerce – and it nearly explains why the company’s forecourt screens are starting to feel less like roadside media and more like a commerce engine hiding in plain sight. Read more….