GSTV Drove Incremental Foot Traffic for Oil Service Retailer

Case Studies
Written By Guest User

Campaign Overview

​Leading oil service retailer drove incremental foot traffic & sales by utilizing GSTV to promote the brand’s quick service using IGNITE location tags to drive business at nearby locations.

Measurement Approach

​GSTV campaign viewers were tracked post-exposure for visitation to advertised auto parts store; conversion rate was compared to behaviorally-matched control to assess lift.

Key Results

+29.9%

Visitation Lift

(vs. control)

 

+147K

Incremental Visits

Incremental

+$8.5MM

Incremental Revenue

(vs. control)

 

Source: Foursquare campaign foot traffic lift analysis, GSTV-exposed vs. control. 30-day conversion window. Results statistically significant at 99%.

Guest User
Previous

GSTV Drove Restaurant Visits with Contextually Relevant Creative
Next

GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion