GSTV Improved Awareness, Opinion & Intent for a National Tire Retailer

Campaign Overview

A national tire retailer partnered with GSTV to run a brand-building campaign in under-performing markets, capitalizing on GSTV’s high-mileage audience.

Measurement Approach

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+65%

Unaided Brand Awareness

(vs. control)

+24%

Brand Opinion Among Women

(vs. control)

+33%

Purchase Consideration

(vs. control)

Source: Q1 20256 n= 150 total test respondents, 150 total control respondents; n=93 total exposed women, 93 total control women. results statistically significant at the 90%+ CL.