GSTV Drove Lifts in Full-Funnel Metrics for a Regional Bank

Case Studies
Written By Paulina Saracco

Campaign Overview

​Regional bank implemented a campaign on GSTV to increase awareness of the brand and promote their work with small businesses. The campaign was successful at driving lifts in awareness as well as brand metrics throughout the funnel.

Measurement Approach

​Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+24%

Aided Awareness

(vs. control)

 

+42%

Brand Opinion

(vs. control)

+36%

Consideration

(vs. control)

 

Source: n= 150 test respondents, 150 control respondents.  Q1-Q4 2024.  Results statistically significant at the 90%+ CL.

Paulina Saracco
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