GSTV Increased Unique Reach for a Pharma’s Prescription Drug

Campaign Overview

A psoriasis medication brand faced declining reach with traditional video investments and leveraged GSTV to saturate major markets with its existing linear and CTV creative, extending seamlessly onto the network.

Measurement Approach

iSpot sourced mobile location data to link GSTV exposure to their HH panel. Linear TV exposure was also observed within the panel, and reach was de duplicated to quantify incremental viewership delivered by GSTV.

Key Results

+9.4%

Incremental Reach

Greater Reach Achieved by Including GSTV

41%

Light TV Viewers

of Impressions Went to Hard-to-Reach Consumers

53%

Unique Audience

of GSTV-Exposed Didn’t See the Campaign on Linear

Source: Q4 2025; GSTV-exposed MAIDs provided by Place Exchange