GSTV Increased In-Store Visits for a Regional Tire Retailer
Campaign Overview
A regional tire retailer leveraged GSTV’s proximity targeting + action tags to drive consumers to the nearest retailer for service.
Measurement Approach
GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a matched control group to assess lift.
Key Results
+139K
Incremental Visits
+19%
Visitation Lift (vs. matched control)
Source: Q4 2025 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 30 days. Statistically significant at 99%.