All News and Insights
GSTV Drove Reported Purchases for a CPG snack maker
snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…
GSTV Drove Awareness and Trial for a snack kit product
A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…
GSTV Grew Card Application Intent Among Hispanic Viewers
A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers…
GSTV Delivered An Incremental $3M+ for a top-selling light beer.
A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…
Icons of Pride
Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…
This Summer’s Hottest Club: the Snowbelt
What’s the first destination that comes to mind when thinking about summer? The beach? Europe? What about Idaho?
On the Road Again: 2024 Summer Travel Trends
As people look save money and stay closer to home, road-tipping will hit a three-year high…
GSTV Improved Opinion and Intent for advertised hot dog brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand…
GSTV Drove Visitation Uplift for a furniture brand
A well-known furniture manufacturer with its own retail locations ran a mix of ad spots on GSTV screens…
The Food that Makes Us
As we honor and celebrate Asian American and Pacific Islander Heritage Month in May, we are reminded of the different aspects that make up culture.
GSTV Drove C-Store Sales for an e-cigarette brand
A market-leading e-cigarette manufacturer aligned its GSTV plan to its distribution footprint and used…
2024 IAB NewFronts
Hear about new research, new results, new content partners and more that all demonstrate the power of GSTV’s true real-world attention and national scale.
GSTV Drove Awareness, Opinion, and Consideration for a Vehicle Service Outlet
GSTV partnered with a national vehicle service outlet to target specific vehicle model owners…
Measuring Incremental Reach on GSTV
As it becomes harder to achieve broad, efficient reach with linear TV, traditional digital platforms like CTV and OLV are vying to fill the gap…
GSTV Increased Store Visits for a national QSR
A national fast-food chain leveraged GSTV to promote the rollout of their new budget-friendly meal combo by…
GSTV Increased In-Store Visits for a national tool retailer
A tool and equipment retailer used GSTV to promote their variety of affordable, top tier products by running on screens…
The Women at GSTV Who Advocate for Diversity, Equity, and Inclusion
For Women’s History Month, we are highlighting team members that rise to that challenge every day and advocate for equity, diversity, and inclusion in the workplace and beyond.
GSTV Increased Brand Affinity and Purchase Behaviors for an Energy Drink
A female-targeted energy drink partnered with GSTV to drive brand love and sales…
GSTV Drove Purchases at C-Stores and Other Stores & Intent to Play in App for State Lottery
A state lottery leveraged GSTV to promote their scratch-off.…