Press Room

The latest news from GSTV

Paulina Saracco 10/20/25 Paulina Saracco 10/20/25

Marketing Dive: Maximize your holiday ad spend with on-the-go video

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less while nearly half plan similar spending levels to last year….

Paulina Saracco 10/15/25 Paulina Saracco 10/15/25

P2PI: Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises

Consumers are planning to hit the road and return to stores this holiday season, even amid widespread economic concerns, according to new research from GSTV…

Paulina Saracco 10/15/25 Paulina Saracco 10/15/25

Press Release: Nearly Half of Consumers Plan to Increase Their Road Travel This Holiday Season According to New Research from GSTV Survey

GSTV today unveiled its 2025 Holiday Consumer Insights. In a GSTV viewer survey conducted via MFour Data Research, 43% say they are planning to drive more during their holiday travel vs. last year, and with this increased travel, 71% report fueling up more during the holiday.

Paulina Saracco 5/29/25 Paulina Saracco 5/29/25

NBC News: Road trips rev up as summer travelers hunt for cheaper vacations

All but the wealthiest consumers are opting to drive as gas and rental car costs stay lower than last year.

Noelle Dong 4/9/23 Noelle Dong 4/9/23

P2PI: DOOH, CTV: From Something Old to Something New

The growth of DOOH and CTV advertising tells a story about how brands are adapting to changing consumer behavior in a cookie-less, multi-device world.

Noelle Dong 3/31/23 Noelle Dong 3/31/23

Beet.TV: How Attention Fuels Ads at the Gas Pump: GSTV’s Sean McCaffrey

In this video interview with Beet.TV, Sean McCaffrey, President & CEO, GSTV, explains how software, backed by data, is helping marketers reach motorists at the pump, and how tracking their next purchase actions can drive brand outcomes.