GSTV Efficiently Drove Foot Traffic for Auto Parts Retailer

Case Studies
Written By Guest User

Campaign Overview

​Major auto parts retailer efficiently drove incremental foot traffic for their DIY oil campaign by targeting GSTVs within two miles of their retail locations.

Measurement Approach

​GSTV campaign viewers were tracked post-exposure for visitation to advertised auto parts store; conversion rate was compared to behaviorally-matched control to assess lift.

Key Results

+31.2%

Visitation Lift

(vs. control)

 

$0.83

CPIV

2.7X

CPIV vs. Median

(More Efficient)

 

Source: Foursquare campaign foot traffic lift analysis, GSTV-exposed vs. control. 30-day conversion window. Results statistically significant at 99%.

Guest User
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