All News and Insights
GSTV Increased In-Store Visits for Grocery Retailers
A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders…
GSTV Drove Game Play and Purchase for a leading candy brand
GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…
GSTV Improved Perception and Drove Sales for a chocolate bar
A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…
GSTV Increased Product Sales for an energy drink brand
An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features…
GSTV Drove Reported Purchases for a CPG snack maker
snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…
GSTV Drove Awareness and Trial for a snack kit product
A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…
GSTV Grew Card Application Intent Among Hispanic Viewers
A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers…
GSTV Delivered An Incremental $3M+ for a top-selling light beer.
A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…
Icons of Pride
Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…
This Summer’s Hottest Club: the Snowbelt
What’s the first destination that comes to mind when thinking about summer? The beach? Europe? What about Idaho?
On the Road Again: 2024 Summer Travel Trends
As people look save money and stay closer to home, road-tipping will hit a three-year high…
GSTV Improved Opinion and Intent for advertised hot dog brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand…
GSTV Drove Visitation Uplift for a furniture brand
A well-known furniture manufacturer with its own retail locations ran a mix of ad spots on GSTV screens…
The Food that Makes Us
As we honor and celebrate Asian American and Pacific Islander Heritage Month in May, we are reminded of the different aspects that make up culture.
GSTV Drove C-Store Sales for an e-cigarette brand
A market-leading e-cigarette manufacturer aligned its GSTV plan to its distribution footprint and used…
2024 IAB NewFronts
Hear about new research, new results, new content partners and more that all demonstrate the power of GSTV’s true real-world attention and national scale.
GSTV Drove Awareness, Opinion, and Consideration for a Vehicle Service Outlet
GSTV partnered with a national vehicle service outlet to target specific vehicle model owners…
Measuring Incremental Reach on GSTV
As it becomes harder to achieve broad, efficient reach with linear TV, traditional digital platforms like CTV and OLV are vying to fill the gap…
GSTV Increased Store Visits for a national QSR
A national fast-food chain leveraged GSTV to promote the rollout of their new budget-friendly meal combo by…