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Paulina Saracco 10/15/25 Paulina Saracco 10/15/25

P2PI: Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises

Consumers are planning to hit the road and return to stores this holiday season, even amid widespread economic concerns, according to new research from GSTV…

Paulina Saracco 10/15/25 Paulina Saracco 10/15/25

Press Release: Nearly Half of Consumers Plan to Increase Their Road Travel This Holiday Season According to New Research from GSTV Survey

GSTV today unveiled its 2025 Holiday Consumer Insights. In a GSTV viewer survey conducted via MFour Data Research, 43% say they are planning to drive more during their holiday travel vs. last year, and with this increased travel, 71% report fueling up more during the holiday.