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The latest news from GSTV

Paulina Saracco 5/28/26 Paulina Saracco 5/28/26

Bagable: ⚽Marquee sporting events, concerts, IRL meetups will drive Gen Z to hit the road this summer🎤🚗

If ever there was a summer to hit the road for a much-needed break from everyday life, it’s the summer of 2026… Against this stressful economic backdrop, vacationers this year are still hoping to get away…

Paulina Saracco 5/6/26 Paulina Saracco 5/6/26

eMarketer: As store visits get shorter, in-store commerce media targets convenience store shoppers

As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers…

Paulina Saracco 4/21/26 Paulina Saracco 4/21/26

Beet.TV: GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World

Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok…

Paulina Saracco 10/15/25 Paulina Saracco 10/15/25

P2PI: Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises

Consumers are planning to hit the road and return to stores this holiday season, even amid widespread economic concerns, according to new research from GSTV…

Paulina Saracco 10/15/25 Paulina Saracco 10/15/25

Press Release: Nearly Half of Consumers Plan to Increase Their Road Travel This Holiday Season According to New Research from GSTV Survey

GSTV today unveiled its 2025 Holiday Consumer Insights. In a GSTV viewer survey conducted via MFour Data Research, 43% say they are planning to drive more during their holiday travel vs. last year, and with this increased travel, 71% report fueling up more during the holiday.