GSTV effectively boosted a home improvement retailer's brand opinion (+17%), recommendation intent (+7%), and in-store shopping intent (+50%) among professional contractors. This demonstrates GSTV's strong influence on B2B customer engagement and intent within a 6-week, 24 million impression campaign.

GSTV campaigns effectively increased household sales and attracted new buyers for leading candy bar brands, with one campaign driving an additional 50,000 households to purchase and generating $235,000 in incremental sales. These results, based on comprehensive measurement approaches, demonstrate GSTV's significant impact on confectionary brand performance.

A Q1 campaign over 7 weeks, delivering 26 million impressions, saw a candy brand promote Easter-themed SKUs through GSTV's Ignite team, focusing on proximity to key retailers for sales impact. Measurement by ABCS Insights utilized panel-based receipt and gas purchases to compare product and brand sales between GSTV-exposed and control groups.

A renowned furniture retailer used GSTV to promote holiday discounts, strategically timing media flights across key markets. This approach maximized reach during peak shopping periods…

A sports drink brand worked with GSTV to amplify their NFL partnership throughout the season, showcasing one of the league’s biggest stars to drive national sales…

Shopping season is upon us and brands are putting their best foot forward to capture eyes of consumers looking to spend…

The average consumer spends about four minutes at the pump fueling their vehicle…

With National Hispanic Heritage month in full swing from September 15^th through October 15th, there is no better time to celebrate…

Watch our Advertising Week 2024 session with industry leaders from Subway, Dentsu, and GSTV, to get an inside look…

A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders…

GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…

A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…

An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features…

snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…

A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…

A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers…

A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…

Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…

What’s the first destination that comes to mind when thinking about summer? The beach? Europe? What about Idaho?

As people look save money and stay closer to home, road-tipping will hit a three-year high…