GSTV successfully increased the immediate usage of a contactless payment service, achieving a +19% lift in usage during post-fuel C-store visits among exposed brand users. This Q1 campaign, generating 124 million impressions over seven weeks, also boosted brand trustworthiness by +6% and was seen as highly informative (+80%) by those who viewed the ads.

GSTV significantly increased new program awareness and viewing intent for a cable network, achieving a +33% lift in awareness for new shows and a +16% increase in intent to watch the network in the next 30 days among exposed audiences. This Q1 campaign, reaching 7 million impressions, effectively drove viewership interest by directing audiences to tune in at optimal times.

GSTV significantly increased in-store visits for a national tire retailer, generating over 584,000 incremental visits and a visitation lift 4x higher than the Foursquare benchmark. This 13-week Q1 campaign leveraged weather-triggered ads and proximity targeting to drive consumers to local retailers for tire safety and care services.

GSTV effectively boosted a home improvement retailer's brand opinion (+17%), recommendation intent (+7%), and in-store shopping intent (+50%) among professional contractors. This demonstrates GSTV's strong influence on B2B customer engagement and intent within a 6-week, 24 million impression campaign.

GSTV campaigns effectively increased household sales and attracted new buyers for leading candy bar brands, with one campaign driving an additional 50,000 households to purchase and generating $235,000 in incremental sales. These results, based on comprehensive measurement approaches, demonstrate GSTV's significant impact on confectionary brand performance.

A Q1 campaign over 7 weeks, delivering 26 million impressions, saw a candy brand promote Easter-themed SKUs through GSTV's Ignite team, focusing on proximity to key retailers for sales impact. Measurement by ABCS Insights utilized panel-based receipt and gas purchases to compare product and brand sales between GSTV-exposed and control groups.

A personal injury legal firm promoted its services across metro areas on GSTV…

A renowned furniture retailer used GSTV to promote holiday discounts, strategically timing media flights across key markets. This approach maximized reach during peak shopping periods…

A sports drink brand worked with GSTV to amplify their NFL partnership throughout the season, showcasing one of the league’s biggest stars to drive national sales…

A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders…

GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…

A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…

An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features…

snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…

A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…

A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers…

A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…

GSTV worked with the shopper marketing team for a nationally-available hot dog brand…

A well-known furniture manufacturer with its own retail locations ran a mix of ad spots on GSTV screens…

A market-leading e-cigarette manufacturer aligned its GSTV plan to its distribution footprint and used…