All News and Insights
GSTV Drove Movie Viewing Intent for a Streaming Brand’s New Release
A major streaming service executed a “takeover” on GSTV, owning the entire viewing experience at locations…
GSTV Drove Incremental Impact for a Specialty Retailer
A leading sporting goods retailer partnered with GSTV to promote its holiday offers across Texas, utilizing both brand-focused…
GSTV Expanded Awareness and Sales for a Leading Candy Bar Brand
A leading candy bar brand promoted its holiday-shaped candy bars on GSTV to encourage sales during a short-term holiday promotion.
GSTV Drove Store Visit Uplifts for a National Furniture Retailer
Used GSTV to promote holiday discounts, timing media flights across key markets to maximize reach during peak periods.
GSTV Increased In-store Visits For Grocery Retailers
Used GSTV to drive online ordering across 10+ retail brands, with proximity-based creative and a first-order offer.
GSTV Boosted Total Brand Sales for an Olive Oil Brand
A mass-market olive oil brand partnered with GSTV to promote its products in key geographies. The creative also included a :05 action tag…
GSTV Drove Grocery Store Visits for a Challenger Brand
A newer grocery chain focused on offering fresh foods at reasonable prices ran on GSTVs within ten miles of its stores in growth markets.
From Kickoff to Checkout: How Consumers Are Spending This Fall
Fall brings consumers on the move, from road trips and outdoor activities to football and youth sports…
Back-to-School: Parents Are Spending More and Looking for Value Every Step of the Way
Back-to-school spending is expanding beyond the basics, but value remains the deciding factor…
AdAge: Is your best creative in the wrong space?
A great creative can capture attention, but where and when that idea reaches consumers…
Cannes 2026: GSTV and The Marketing Cloud at Sport Beach
At Cannes Lions 2026, Elspeth Rollert, CEO of The Marketing Cloud, sits down with Eric Kozik, Interim President & CEO of GSTV, to discuss the evolving media landscape…
GSTV Drove Increase in Spend Per Trip for a Leading Candy Brand
By reaching GSTV's snack-curious shoppers, a leading candy brand grew both fruit-flavored candy sales and transaction value with a new flavor launch.
Summer 2026 Travel Insights
Download the infographic to explore the latest travel trends, spending behaviors, and insights into how brands can connect with consumers throughout the summer travel season.
GSTV Drove Key Brand Metrics for a High-End Hotel Brand
An international hotel chain ran their TV creative on GSTV, saturating focus markets to extend reach and drive share of mind ahead of the busy summer travel season.
Consumers Navigate Rising Prices as Convenience Stores Remain a Key Destination, GSTV Data Shows
GSTV today unveiled new survey data highlighting how consumers are navigating rising prices and making more value-conscious purchase decisions. According to GSTV’s data, 81% of consumers report…
GSTV Grew MULO Sales for a Vitamin Brand
A major vitamin brand leveraged GSTV’s L-Bar always-on CTA creative to encourage consumers to visit nearby big box & drug retailers via a programmatic campaign.
How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video
Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…
4 Tips for Turning Season Shoppers into Year-Round Customers
The biggest opportunity for CPG brands isn’t just the seasonal sales spike around holidays, it’s the months that follow. Brands that remain present in everyday moments…
GSTV Improved Awareness, Opinion & Intent for a National Tire Retailer
A national tire retailer partnered with GSTV to run a brand-building campaign in under-performing markets, capitalizing on GSTV’s high-mileage audience.