All News and Insights
GSTV Drove Store Visits for a National QSR via Programmatic Ads
A national fast-food restaurant worked with GSTV to programmatically serve ads to on-the-go consumers…
GSTV Drove C-Store Sales for an Oral Nicotine Brand
A challenger oral nicotine pouch product advertised nationwide on GSTV, focusing on key retail accounts…
Increased Visitation and Sales With Help from Content Created by GSTV
A national QSR leveraged GSTV’s creative studio to pair their existing brand creative with a high-impact price focused unit product…
GSTV and BODYARMOR at Advertising Week 2025
What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand…
Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]
Throughout the Q4 holiday season, consumers are on the go, & fueling up. GSTV captures their attention when it matters most— as they’re in the middle of shopping, traveling, and stocking up.
GSTV Drove Incremental Visits for a National Hotel Chain
A national hotel chain ran a proximity-targeted execution on GSTV in key markets during summer travel season…
GSTV Drove Intent for a National Oil Service Brand
A national automotive oil service brand programmatically targeted GSTV viewers in key markets…
GSTV Drove Perception & Intent for a Premium Natural Water Brand
A well-established premium water brand sponsored GSTV’s summer of Drive tentpole, using a :20 Tank Sinatra integration…
Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm
Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…
GSTV Drove Awareness, Visits & Intent
An auto service brand sponsored the Summer of Drive on GSTV, integrating care tips with content…
Bringing Laughs On-the-Go: Tank Sinatra and Paul Virzi Hit the Road
As part of our new programming, Full Tank: The Ultimate Dad Road Trip, we asked GSTV friend and content creator, Tank Sinatra, to take us along on one of America’s greatest offerings: the classic road trip.
FQ Lounge: The Real World Advantage: Where Connection Meets Impact
In a world of passive scrolling and fleeting impressions, it’s the in-real-life, in-the-moment experiences that break through—moments that spark emotion, build connection, and inspire action.
The Power of Video Everywhere: Efficiently Driving Store Visits Through In-home & On-the-Go Touchpoints
MAGNA and GSTV have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior.
Hitting the Road: 2025 Summer Travel Trends [INFOGRAPHIC]
Learn more about how summer travelers are gearing up for the Summer of Drive! [INFOGRAPHIC]
Summer of Drive: Roadtrip Bingo
Hitting the road this summer? Download our roadtrip bingo game to fuel up your trip!
GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.
GSTV Drove Restaurant Visits with Contextually Relevant Creative
GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.
GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion
GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.
GSTV Drove Cross-Channel Sales for a Co-Branded Beer & Snack Campaign
GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.