What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand…

Throughout the Q4 holiday season, consumers are on the go, & fueling up. GSTV captures their attention when it matters most— as they’re in the middle of shopping, traveling, and stocking up.

Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…

As part of our new programming, Full Tank: The Ultimate Dad Road Trip, we asked GSTV friend and content creator, Tank Sinatra, to take us along on one of America’s greatest offerings: the classic road trip.

In a world of passive scrolling and fleeting impressions, it’s the in-real-life, in-the-moment experiences that break through—moments that spark emotion, build connection, and inspire action.

MAGNA and GSTV have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior.

Learn more about how summer travelers are gearing up for the Summer of Drive! [INFOGRAPHIC]

Hitting the road this summer? Download our roadtrip bingo game to fuel up your trip!

GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.

GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.

GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.

GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.

During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.

This Black History Month, we focused on the theme, “Honoring, Celebrating, and Reflecting Together” to guide our conversations and actions. Hear more from our team members about how they are reflecting on identity and community.

GSTV successfully drove store visitation for a challenger telco brand, achieving a +29% visitation lift and 36,000 incremental store visits during a 13-week Q1 campaign. This national advertisement, strategically placed within three miles of its own and competitor stores, yielded an incremental Return on Ad Spend (ROAS) of $2.01.

GSTV significantly boosted awareness and trial for a new chip flavor, driving a remarkable +73% increase in C-Store purchases of the new variety and a +25% stronger association of the new flavor with the brand among exposed audiences. This 14-week Q1 campaign, reaching 42 million impressions, also enhanced the perception of the brand as "bold" by +9%.

GSTV successfully increased the immediate usage of a contactless payment service, achieving a +19% lift in usage during post-fuel C-store visits among exposed brand users. This Q1 campaign, generating 124 million impressions over seven weeks, also boosted brand trustworthiness by +6% and was seen as highly informative (+80%) by those who viewed the ads.

GSTV significantly increased new program awareness and viewing intent for a cable network, achieving a +33% lift in awareness for new shows and a +16% increase in intent to watch the network in the next 30 days among exposed audiences. This Q1 campaign, reaching 7 million impressions, effectively drove viewership interest by directing audiences to tune in at optimal times.

GSTV significantly increased in-store visits for a national tire retailer, generating over 584,000 incremental visits and a visitation lift 4x higher than the Foursquare benchmark. This 13-week Q1 campaign leveraged weather-triggered ads and proximity targeting to drive consumers to local retailers for tire safety and care services.