All News and Insights
GSTV Drove Key Brand Metrics for a High-End Hotel Brand
An international hotel chain ran their TV creative on GSTV, saturating focus markets to extend reach and drive share of mind ahead of the busy summer travel season.
Consumers Navigate Rising Prices as Convenience Stores Remain a Key Destination, GSTV Data Shows
GSTV today unveiled new survey data highlighting how consumers are navigating rising prices and making more value-conscious purchase decisions. According to GSTV’s data, 81% of consumers report…
GSTV Grew MULO Sales for a Vitamin Brand
A major vitamin brand leveraged GSTV’s L-Bar always-on CTA creative to encourage consumers to visit nearby big box & drug retailers via a programmatic campaign.
How a Leading Injury Law Firm Revitalized Lead Generation with On-the-Go Video
Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…
GSTV Improved Awareness, Opinion & Intent for a National Tire Retailer
A national tire retailer partnered with GSTV to run a brand-building campaign in under-performing markets, capitalizing on GSTV’s high-mileage audience.
GSTV Drove Lifts in Full-Funnel Metrics for a Regional Bank
Regional bank implemented a campaign on GSTV to increase awareness of the brand and promote their work with small businesses…
GSTV Increased Unique Reach for a Pharma’s Prescription Drug
A psoriasis medication brand faced declining reach with traditional video investments and leveraged GSTV to saturate major markets…
GSTV Drove Store Visits for a National QSR via Programmatic Ads
A national fast-food restaurant worked with GSTV to programmatically serve ads to on-the-go consumers…
GSTV Drove Incremental Sales for a Growing Sports Drink Brand
GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.
GSTV Increased In-Store Visits for a Regional Tire Retailer
A regional tire retailer leveraged GSTV’s proximity targeting…
Increased Visitation and Sales With Help from Content Created by GSTV
A national QSR leveraged GSTV’s creative studio to pair their existing brand creative with a high-impact price focused unit product…
GSTV and BODYARMOR at Advertising Week 2025
What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand…
Influence Holiday Buying Moments: 2025 Consumer Insights [INFOGRAPHIC]
Throughout the Q4 holiday season, consumers are on the go, & fueling up. GSTV captures their attention when it matters most— as they’re in the middle of shopping, traveling, and stocking up.
GSTV Drove Incremental Visits for a National Hotel Chain
A national hotel chain ran a proximity-targeted execution on GSTV in key markets during summer travel season…
GSTV Drove Intent for a National Oil Service Brand
A national automotive oil service brand programmatically targeted GSTV viewers in key markets…
GSTV Drove Perception & Intent for a Premium Natural Water Brand
A well-established premium water brand sponsored GSTV’s summer of Drive tentpole, using a :20 Tank Sinatra integration…
Fueling Results: Inside the Campaign That Drove Leads for a Leading Injury Law Firm
Accidents happen, as many drivers can attest to. The success of a recent campaign with a leading injury law firm was, however, no accident. Recently, the firm test-drove GSTV to help solve for challenges in the marketplace…
GSTV Increased Awareness & Improved Opinion of a Leading Car Care Brand
Via a programmatic campaign delivered at GSTV locations within 10 miles…
GSTV Drove Awareness, Visits & Intent
An auto service brand sponsored the Summer of Drive on GSTV, integrating care tips with content…
GSTV Drove C-Store Sales for an Oral Nicotine Brand
A challenger oral nicotine pouch product advertised nationwide on GSTV, focusing on key retail accounts…